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If you’re looking for a Sydney-based video production company or videographers in Sydney, get in touch and let us know what’s on your mind. We’re here to help, and we can provide a quick quote for you to review.
Video Concept
When approaching video production, we always recommend starting with a solid concept. This is usually part of the pre-production phase and ideally happens before filming begins. The concept shapes every decision throughout the process and also helps with quoting and optimising the budget.
During the concept phase, we discuss the video’s style by reviewing examples, deciding on filming techniques, determining the components of the video, setting the mood, selecting music, and more. We guide you through the questions to help you choose what is achievable and right for your vision.
Benefits of having a video concept
Clear direction: a well-defined concept guides the entire production, ensuring everyone is aligned on the vision and goals from the start.
Efficient budgeting: with a concept in place, it’s easier to provide accurate quotes and manage the budget effectively, avoiding unexpected costs.
Consistent style and tone: establishing the style, mood, and tone early on ensures the final video meets your creative expectations and delivers a cohesive message.
Focused decision-making: every production decision, from location to filming techniques, is guided by the concept, helping to avoid last-minute changes or indecision.
Reduced risk of disappointment: a concept helps bridge the gap between your expectations and the final product, leading to a more satisfying outcome.
Without a concept, it’s like flying blind
This can work, but only if both you and your video production specialist acknowledge and accept it. Flying blind means starting production without a clear idea—your videographer will capture whatever is happening or seems relevant, and during post-production, we will strive to create the best video possible from the available footage.
The final result might surprise you, exceeding your initial expectations, or it could disappoint, if your expectations were higher than what we can deliver. This is the risk of not having a concept in place before starting production.
With a well-defined concept, the gap between the initial vision and the final product narrows. We align your expectations with reality, so while the end result can still exceed your expectations, you’ll have a clearer idea of what to anticipate, thanks to our early discussions about the video’s concept.
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