Then for every shot, we need to understand how to film it, and what’s needed both from our side (the videography) and the client side (the setup, the people involved). This is where the producer is filling the blanks and leaving notes on equipment/setups/technical requirements, and re-arranging the shots order to match production needs.
Also, for this particular project, filming happened in Australia and Germany, so for every shot we assigned a location, and we managed the German side of things from a distance by giving the German videographer guidance and tech requirements.
PRODUCTION & FILMING
After all of the above was done, we could enter the production phase with great confidence. We knew what we needed to shoot, how long it would take, and how each scene should look like.
Filming in Australia was done over 2 days, while in Germany over one day.
Videographer, producer and Mantamesh team were all on the same page (the above shot list) and knew at every time of the day what the setup was and who were the actors, so it was really easy (tiring, but easy…) to get it done.
For most of the action shots, we used a GoPro, which was attached to different things and placed in places where we’d normally couldn’t fit or hold a camera.
The video/audio recording of Mantamesh’s spokesperson was a little more challenging than originally anticipated. I wanted him to be filmed in the production plant, because that was the best location with the nicest background available, but the production plant has an issue: it’s noisy. In fact, after recording the spokesperson and properly mic him, still the resulting audio quality was not up to my standards. At the beginning of the video the music is pretty quiet and when I was editing the first draft, I immediately realised that there was a problem with audio. It didn’t sound as crisp as I had wished for.
The solution? Re-recording the audio in a more sound-proof environment and then lip sync it to the video. This was done in a couple hours of additional work and it worked marvellously. We used a podcast dynamic mic for a clear, close-up sound definition, and lip syncing was only needed for just a few of the video clips. A little editing work to adjust here and there, and the result was really outstanding. In my opinion, the video sounds great.
After recording at both locations (Australia and Germany), video editing took a few weeks and we presented the client with a first draft that was very close to the final video you see up top in this blog post.
During the edit, we mostly followed the pre-production video test, but obviously, as you’re creating it, things change and evolve in a way. The edit is where the cake is baked, and it’s a combination of visuals, audio, momentum, tension and release etc…
Lots of time was spent on the centrepiece of the edit (the action part, when the music changes), where lots of footage was needed and lots of effects and time warping where added to make this part look energetic, but not too chaotic. The idea was to show the process of creating the Mantamesh product, but with a focus on the Mantamesh staff, not the product. After all, this is an ABOUT US video, not a WHAT WE DO video.
Color grading was fun. I wanted a cool look to match the product (mesh panels), but also because the team is shown as being extremely COOL, in many senses. Yes, it’s cool people, but they are also stone cold executioners of their jobs (THEY GET IT DONE), and they take their position seriously. A blue palette worked well in this sense, and again, it just looks right.
Audio design was also FUN!! We recorded some of the effects on site, during production, but a ton of sound effects were added in post from an audio sound library. I’m really meticulous when it comes to audio, I think for this video we spent an entire day adding effects and adjusting levels.
This was one of the best video productions we’ve had the pleasure to work on, and we learned a lot from it too. The pre-production and testing phase was absolutely crucial for the development of the concept, and it really helped make the production phase smooth and easy.
We appreciated that the client had a clear vision upfront. The clear vision doesn’t have to be filled with detail, but it has to be clear enough to guide you through the whole process, so every single decision we take has purpose.
We also loved that the video already had a name, even before starting any of the activities above. At every stage, we knew we were making an ABOUT US video, this steered us in the right direction along the way.