In its simplest form, video editing involves combining multiple video clips into a single cohesive video with the purpose of conveying important information and evoking emotions in viewers. We’d like to introduce you to our layered approach that we follow from start to finish to create well-structured videos for our clients.
Whether it’s a filming and editing project or just editing a video, before embarking on any video production journey, we always discuss the video’s objectives with our clients. This is an opportunity for us to understand our client’s goals, target audience, and what they aim to achieve with the video.
By addressing these details upfront, we ensure that the final product aligns smoothly with our client’s marketing strategy and meets their specific requirements. This process also empowers our editor to make informed decisions regarding footage selection, video structure, mood, and sets clear expectations. Ultimately, it leads to a more successful and satisfying final product.
Layer 1: Establishing the Structure
Before delving into the video editing process, it’s essential to establish a clear structure for the video. The structure is primarily influenced by the video’s duration.
A concise one-minute video for social media requires a different structure compared to a longer 5-minute video. A one-minute video for social media needs a different structure than a longer 5-minute video because it must grab viewers’ attention quickly, deliver a concise message, and maintain engagement within a much shorter time frame.
Beyond video length, the video’s tone, mood, and overall rhythm play a crucial role in shaping its structure. For instance, if the video aims for a serious tone, our editors may select more serious footage and pair it with somber background music. On the other hand, if the video aims for a light-hearted atmosphere, we’ll incorporate playful footage and lively music to match the mood.