VIDEO PRODUCTION NOTES
Amaze, a prominent Australian service provider specialising in cloud, data, and managed IT services, identified the need to articulate their unique value proposition to potential clients visiting their website. To address this, they set out to create a compelling video for their homepage, intended to elucidate the essence of Amaze and instil trust among their audience.
With an eye on catering to a market seeking reliability and a local touch, Amaze strategically chose to showcase their Sydney office, local technology infrastructure, and dedicated staff in the video. This approach not only underscored their commitment to being a dependable local company but also provided clients with a tangible connection to the inner workings of Amaze.
The video production unfolded during a half-day session at Amaze’s Waterloo office and the surrounding area. The footage featured Amaze’s founder and director articulating the company’s culture and services, adding a personal dimension to the narrative. Complementing this, the production team captured engaging b-roll footage, showcasing the seamless execution of Amaze’s operations and offering a comprehensive view of their capabilities.
During the post-production phase, the footage underwent meticulous editing to craft a succinct yet impactful 2-minute hero content. The primary goal was to prominently feature this video on Amaze’s homepage, strategically positioned to enhance user retention, boost engagement, and reinforce trust in the company’s brand. By presenting a visual narrative that encapsulated Amaze’s ethos and operational excellence, the video aimed to make a lasting impression on visitors and instil confidence in the reliability and proficiency of Amaze’s services.
Through this dynamic video content, Amaze aimed not only to inform but also to emotionally connect with their audience, fostering a sense of trust and credibility in their brand. The strategic combination of insightful interviews, captivating b-roll footage, and purposeful editing ensured that the final product effectively communicated Amaze’s story, leaving a lasting impact on viewers navigating their website.
Credits & Location
Location of filming: Waterloo, NSW
Camera operator & DP: Matt Callian
Video editing: Matt Callian
Video Production Gear
Cameras: Sony A7s III, Sony a6500
Gimbal: Zhiyun Crane 2s
Audio: Sony UWP-D27CE42, Rode NTG4+
Light: Aputure Amaran 200X
Edited with: Davinci Resolve
