You can view and download this Video Content Marketing Production Book Template here.
Place all your keywords into this spreadsheet, so you can find them later, and start noting down production dates, links to scripts, footage and other assets, publishing deadlines etc.
The production book can also serve as a great tool for your marketing team, so they can keep track of things and share new content ideas, review drafts etc.
4. Create your first script
For your first videos, we recommend that you start with a written script, or, if you already have a blog, you could transform one of your blog posts into a video script.
Either way, a script will help you deliver your message on camera better, especially if you’re camera shy, or not camera trained.
5. Create your first video
Your first video can be recorded using a phone or a simple camera. For video content marketing to be effective, you don’t necessarily need to produce super high quality video. The content is what matters! Make sure you are offering high value insights into your audience’s needs, and you’ll be successful. Over time, your video production skills will get better, and your videos will also look better.
If you’re not entirely familiar with the process of creating a YouTube video, here’s a step by step guide from our very own personal experience.
If you do feel like you need a professional videographer to help you with your content production, a cost effective way to go about this is to put together scripts and content for a number of videos and hire someone to shoot them all in one session. This will save you a ton of money, and will allow you to produce a bunch of videos in just one day.
Then there’s the editing, which again, at the beginning doesn’t need to be super fancy. There are plenty of options out there, and plenty of help. Start with your marketing team, they might be able to edit the video for you, or hire someone online (Fiverr and Upwork are a good place to start).
6. Publish your first video
Creating a YouTube channel is easy, and it can be done in just a few minutes. Again, we recommend YouTube for its popularity, and also because being part of the Google family, it will make it easier for your videos to be found not only inside the platform, but also directly from Google search.
Once done, upload your first video, give your video a title (make sure you include the target keyword in the title, for SEO reasons), write a description and put a link to your business website.
Also, now that your business has a YouTube channel, why not add a link from your website, or social media page, to your new YouTube channel.
AND… you can embed the video in your website, as a blog post, including the script as the text body, and share this on Facebook, Instagram, Linkedin or whatever social media platform you’re using.
Your video can also be used to promote your business in an email marketing campaign, IF you already have an email list. This way, you might be able to boost your views and channel subscriptions immediately, without waiting on the algorithm.
7. Keep publishing
Once you’ve published your first video, you will have a better idea of how much work is involved in the creation process, and you can then decide how many more videos you can deploy each year, based on your resources, time and budget.
Tip: start slow, and then increment as you become more confident. Starting with a weekly publishing schedule to then find out that it’s not sustainable is not a good way to go with it. On the contrary, if your audience is used to a monthly video from your business, and then at some point you start publishing more often, they’ll be more than happy to keep watching.
8. Watch your audience grow
As you produce more and more videos, your audience will inevitably grow overtime, it’s a fact. From there, and once you’re confident that your business is publishing great videos, you can decide if you want to grow organically only, or if you want to build a PPC campaign based on your video content, to reach more people and grow your followers more rapidly.