We’re excited to share a recent project we filmed and edited for OpenTable in Woolloongabba, QLD.
This video takes viewers on a journey through four of the area’s best dining spots, guided by the charismatic Montana Hughes, showcasing the vibrant food and drink scene that makes Woolloongabba a must-visit destination for food lovers.
A Day in Woolloongabba: Behind the Scenes
The project began with a full day of on-location filming alongside the OpenTable crew and Montana. The shoot was carefully planned during pre-production to include transitions from day to night, adding a dynamic element to the video. Montana introduces the first venues during the daytime, with the final stops capturing the ambience of sunset and Woolloongabba’s nightlife.
Our goal was to create an authentic and engaging narrative. At each venue, we filmed Montana as she explored their unique offerings, from food and drinks to the overall atmosphere. Additional talent joined Montana to add natural interactions and highlight the welcoming nature of each space.
Capturing the Details
For this production, we focused on blending creativity with precision:
- Pieces to Camera & B-roll: Montana’s pieces to camera were complemented by carefully composed b-roll of the restaurants, showcasing their signature dishes, drinks, and features.
- Day-to-Night Transition: A key storytelling element was the progression of time, beginning with bright, natural light at the first venue and transitioning to the warm, intimate glow of nighttime.
- Tailored Edits: Two video formats were delivered:
- A longer 2-minute video for YouTube, capturing the full story.
- A short vertical video for Instagram, designed to maximise visual impact on mobile screens.
To optimise the vertical format, some scenes were restructured to highlight key details, ensuring the content resonated with viewers on each platform.
Post-Production
The video editing process was a collaborative effort with OpenTable. We curated music options, allowing the client to choose tracks that matched the energy and vibe of the video. Colour grading was a vital step, bringing out the natural tones of the venues and food to create a polished, vibrant look.
Spotlight on Montana Hughes
Montana Hughes brought her charm and expertise to the project, adding an approachable yet professional touch. Known as a former MasterChef contestant and social media sensation, Montana’s passion for food and storytelling shines through in every scene. Her enthusiasm for the Queensland lifestyle, coupled with her growing social media presence, made her the perfect guide for this project.
A Taste of Woolloongabba
This collaboration with OpenTable allowed us to showcase the best of Woolloongabba’s dining scene while tailoring the content to suit different audiences across platforms. From start to finish, the project was a celebration of creativity, collaboration, and culinary excellence.
Explore Woolloongabba’s dining gems and see the full video on OpenTable’s YouTube and Instagram pages.
