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Matt Callian
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Matt Callian
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Home Hospitality Videos

Moretti’s Cinema Advertisement

VIDEO PRODUCTION NOTES

Moretti Restaurant in Leichhardt, Sydney, was looking to produce a 15 second video ad to be used in movie theatres to increase brand awareness and promote their venue among the moviegoers.

At first, the idea they floated was to make a simple ad, showcasing food and ambiance, with some background music. Matt Callian Videography helped developing a different concept, yet very simple, with a voiceover implementation.

Being this an ad that would be displayed in cinemas, the Godfather reference for an italian restaurant is somehow a cliche, but always works.

We quickly developed a script and concept, sent the script to a voice over artist, while the videographer was tasked with capturing the venue’s footage. Some talents were used to tell the story of a group of friends meeting at Moretti’s and enjoying dinner together.

The video was then edited using a custom soundtrack that clearly reminds of the Godfather movie, yet elegant and calming.

The result was widely appreciated by the restaurant’s owner and their marketing agency, and a second longer version was also edited for their website and marketing channels.

 
 

Location of filming: Leichhardt NSW
Camera operator & DP: Matt Callian
Edited by:
Matt Callian

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© 2023 Matt Callian Videography. All rights reserved.

  • Videos
    • All Videos
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  • Our Services
    • Corporate Videographer
    • Freelance Videographer
    • Event Videography
    • Testimonial Video Production
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    • Wedding Videography
    • Our Services Explained
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  • Get in Touch
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© 2023 Matt Callian Videography. All rights reserved.