VIDEO PRODUCTION NOTES
For this marketing video, Matt Callian Videography was engaged to create a highlight video of AMS Parramatta Boxing Class.
The client was after an energetic video that shows the activities and the team, to attract more customers to the fitness studio based in Parramatta NSW.
Active Movement Studio has used this video production in their social media marketing strategy, to reach potential clients in a visual and engaging way.
This setup was not staged, we filmed the 1 hours boxing session, while the trainers were actually involved in real fitness activities with their customers. The videographer was tasked with filming the session from all different angles and perspectives, to get the most variety of footage possible over the one hour session time.
For this particular video production, no audio recording was needed. Footage has been recorded in slow motion, as this has allowed the video editor to create more compelling scenes during the editing process.
In fact, some of the footage has been speed-ranked according to the music, to create a more engaging and energetic video, and the result is effective.
Location of filming: Parramatta NSW
Camera operator & DP: Matt Callian
Edited by: Matt Callian








