Create Flow / Mukti: Product Videography for e-commerce

Create Flow / Mukti is an Australian brand that makes high quality yoga mats and related other products. The brand owner was looking to produce a series of videos for their new website:

• one overview video for the homepage’s main slider, in landscape format
• four single products videos for each product, i.e. the 2 yoga mats, the cork block and their creams, in square format

The video was filmed in a Sydney CBD Yoga Studio, in conjunction with the photo shoot session, and with the collaboration of talents and influencers in the Australian Yoga network.

For this filming we used natural light, a combination of cameras and lenses, and we worked with the talents by directing the scenes. The length of the shoot was about 5 hours, with one videographer involved.

For the edits, we provided a wide choice of licensed music, and we also provided different versions of each video as required, with or without music for social media and website use.

Above, you can see the main edit used as their homepage hero video, and below you can watch the single product videos for their e-commerce pages.

If you want to have a look at how these videos look like in Create Flow’s own website, here’s a link to their homepage and a link to one of their products pages.

We think they’ve done a really great job at incorporating these videos in their on-line shop, and we are truly proud that our video production efforts are helping Create Flow sell these products on the web.