In this blog post, we’ll take you behind the scenes of a remarkable collaboration between The Hills Clinic and Matt Callian Videography, where we produced a series of videos that captured the essence of this renowned healthcare facility.
Setting the Stage: The Hills Clinic’s Vision
The Hills Clinic, located in the Hills District of Sydney, is a prominent healthcare institution known for its commitment to exceptional patient care and cutting-edge facilities. To increase brand awareness, attract top talent, and establish an emotional connection with their audience, The Hills Clinic sought the expertise of Matt Callian Videography to produce a captivating video series showcasing their dedicated team.
Crafting the Narrative: The Hills Clinic Short Interviews The Hills Clinic Short Interviews series aimed to give viewers an intimate look into the lives and experiences of the clinic’s staff members. By highlighting their expertise, compassion, and dedication, the videos aimed to engage potential employees and instill trust in potential patients.
Crafting the Narrative: The Hills Clinic Short Interviews
The Hills Clinic Short Interviews series aimed to give viewers an intimate look into the lives and experiences of the clinic’s staff members. By highlighting their expertise, compassion, and dedication, the videos aimed to engage potential employees and instill trust in potential patients.
Matt Callian Videography: Expertise in Action
With meticulous attention to detail, Matt and his team expertly filmed each interview, ensuring the subjects were comfortable and their stories were conveyed authentically.
Once the location had been scouted and the perfect filming area was discovered, our team got to work. We set up two cameras, arranged audio equipment, and positioned lights to create an interview-style setup. This allowed our talented subjects to comfortably answer questions and delve into the topics presented by the interviewer.
The Art of Editing: Weaving Stories Together
Part of the magic of video production lies in the art of editing, and at Matt Callian Videography, we pride ourselves on delivering exceptional results. In the case of The Hills Clinic Short Interviews series, we curated bite-sized short interviews that served different purposes. With careful selection, we chose the most compelling and insightful segments from each interviewee, capturing their unique perspectives and stories. By condensing the content, we aimed to deliver concise and impactful videos that would resonate with the audience and convey the essence of The Hills Clinic’s mission.
A Dual Purpose: Recruitment and Brand Awareness
The Hills Clinic Short Interviews series served a dual purpose. Firstly, it acted as a powerful recruitment tool for The Hills Clinic’s website and social media platforms. By showcasing the passionate individuals working at the clinic, the videos aimed to attract top talent to join their team of professionals.
Secondly, the videos contributed to increasing brand awareness for The Hills Clinic. By putting faces to the names and sharing personal stories, viewers developed a deeper connection and trust in the clinic’s services. This emotional connection reinforced The Hills Clinic’s position as a leading healthcare provider in Sydney.
Credits & Location
Location of filming: The Hills District, Sydney NSW Camera operator & DP: Matt Callian Video editing: Matt Callian
Video Production Gear
Cameras: Sony FS5 Mark II, Sony a6500 Audio: Rode NTG4+, Tascam DR10L Light: Aputure Amaran 200x, Godox ML60 Edited with: Adobe Premiere Pro